The MADness began 30 years ago when Mad Style was founded to address the needs of woman looking for a brand to help them address their needs for style and fashion at an affordable price. The company was very successful in developing tens of thousands of products in the fast-moving category of women’s apparel and accessories. As a leader in the world of women’s fashion and accessories, it was natural to add a small men’s collection. Nobody knew at the time that what started as a small offshoot of Mad Style would become the primary brand 10 years later.
In 2015, the women’s market became oversaturated and there was a craving for a men’s category. Nobody had ever figured out what men wanted…a tie? or a belt? A wallet? Sure. Guys like all of those things and they want more. Tech, Toys, Accessories, Jewelry, outdoor gear and more! Guys want to be guys and Mad Man was developed to deliver on that need.
MAD is an acronym which stands for Make A Difference. This is a core foundation for the brand and the company. With every fiber of our being, we strive to make the world a better place. Corporately, a portion of the profits from Mad Man are donated to our Orphanage in the Dominican Republic. We are raising at-risk boys, giving them an education, and a home, and making them into productive adults. The orphanage was founded by and is 100% supported through the profits of Nicole Brayden Gifts. Your sales of Mad Man-branded products contribute to that mission and help to put food on the table for the kids who call our Orphanage home.
Mad Man was founded in Chicago. As a standalone brand, Mad Man meets the needs of all men. The Mad Man line is a gift line for guys. Our guy is mysterious, moody, and edgy. Mad Man was more of a street brand when it was created and over time has grown to be a little more sophisticated. We appeal to everyone from the hipster to the executive. The Mad Man is everyman. He is a pretty awesome dude. He is a dear friend, a husband, someone’s son. He is a Father, a Brother, a teacher, a coach. He is the guy next door. He shows up when needed. He doesn’t avoid a challenge. He strives to succeed and to do better. Every man wants to be a Mad Man.