Di Franco's story began almost a century ago, in a small artisan workshop. A time when each shoe was designed, produced and worked exclusively by hand: a few pairs, a lot of passion. Since 1950, thanks also to the help of the first machines, their production has grown and our constant research in the field of fashion has led them, step by step, to become who they are today, to look to the future and try to anticipate it.
Today Di Franco's mission is to produce sneakers and iconic models, for men and women, using only the highest quality materials, strictly in Italy. Indeed, in Naples, where it all began. They offer a beautiful shoe, which knows how to be the right match between contemporary modernity and classic local artisan tradition which, for years, Di Franco have been handing down like a precious art to be preserved.