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Incorporated in Istanbul in 1991, Mavi (which means "blue" in Turkish) is globally recognized as a highly successful lifestyle brand. They have built a strong reputation with their unique brand and quality denim products. The brand has built success on products of superior quality and on the “Perfect Fit” strategy. Mavi’s “Perfect Fit” strategy allows the brand to understand and track the customer needs and offer customers a high quality for the best value. The Company’s products are positioned between the upper end of the ‘core’ and the ‘premium’ section of the jeans market, with the ability to offer premium products.