Based in Amsterdam, YAYA is a women's lifestyle brand. They create comfortable and feminine collections, which are easy to style and love over multiple seasons. Known for their designs in soft fabrics and toned-down colours, it all results in items with surprising charm.

YAYA aims to make sensible decisions about their impact on the environment and ensure good working conditions in the factories where their products are produced. Goods are mainly produced in China, Turkey, India and Greece. YAYA respects the laws in all countries within which they operate including suppliers. YAYA promotes safety and fair dealing, anti-bribery and anti-corruption practices and believes in protecting human rights.